DIY Intentions: Latest Motivations in Home Improvement Initiatives

The Home Improvement Research Institute released its Quarterly Homeowner Project Activity Tracker Q1 2025, sharing the attitudes and motivations that drive home improvement initiatives. The first quarter saw a continued slowdown in home project activity, marking three quarters of straight declines, but the types of projects tackled held steady.

The report also looked at the types of information DIY customers are searching for before starting a project. To attract homeowners performing home improvement projects, consider tailoring your marketing messages to address those questions. For example, 30% of customers researched pricing information, so transparency is key to assuaging customer concerns.