A large majority, 83% of buyers’ agents, said that staging made it easier for buyers to picture the home as their future residence. Buyers’ agents also noted that homes decorated to match buyers’ tastes could positively impact perceived value (32%) and increase the likelihood that buyers would want to visit in person after viewing online (31%).
“The typical home seller resides in their home for 10 years before selling,” said Jessica Lautz, NAR deputy chief economist and vice president of research. “During that time, homeowners might overlook certain aspects that could be less appealing to potential buyers.”
When it comes to which rooms matter most, buyers’ agents pointed to the living room (37%), primary bedroom (34%), and kitchen (23%) as the top priorities. Staging less essential areas like guest bedrooms (7%) was considered much less important.
Visual presentation is key, with 73% of buyers’ agents emphasizing the importance of photos, 57% recommending traditional physical staging, 48% highlighting videos, and 43% supporting virtual tours in listings.
From the seller’s side, 17% of agents said staging boosted the dollar value offered by 1% to 5% compared to similar unstaged homes. Yet only 21% of sellers’ agents staged all homes before listing, and 10% staged only difficult-to-sell properties. Over half (51%) chose not to stage but recommended decluttering or fixing up property flaws.
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